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Best Practices In Public Affairs, Public Relations
Digital Marketing Integrating Stakeholder Communications Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of...
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Ad Campaign Tackles Injustice
Boycott Flattened Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has...
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Avoid Common Marketing Mistakes
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an...
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Marketing and Public Relations Converging
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been...
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Public Relations Pioneer Forged Best Practices
Burson The Father Of Public Relations Harold Burson, often described as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th...
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Stakeholder Strategy Drives Social Media
Integrate Social Media Strategies By Nate Elliott, Kim Celestre, and Zachary Reiss-Davis With David Truog and Sarah Takvorian at Forrester Research. Nearly every marketer and public affairs strategist...
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Phoenix PR Firm Offers Best Practices
Best Practices On Social Media Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this...
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Public Relations Firm Explains The Art Of Public Speaking
Preparation The Key To Influence Some people are born to be public speakers, while most of us need a little coaching to realize our potential. Anxiety is common among public speakers, but it’s an...
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Phoenix PR Firm Shares Media Tips
Media Training Matters Harnessing the power of the media is easier said than done. With planning, preparation and practice, you can handle any situation and shape any conversation. As a leader, you...
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Videoconferences Part Of Brand Management
Phoenix PR Firm Offers Best Practices For Virtual Meetings The pandemic accelerated many aspects of the digital age, including videoconferencing. Unfortunately, many companies have lost clients due to...
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